Introduction
Revel is a Spanish car renting company, with a workforce of between 51 and 200 people, which manages a high volume of leads through its commercial team. As the company grew, the sales process began to rely on different criteria according to each salesperson: follow-up was done by hand, combining CRM, messages, notes, and spreadsheets, and new sales reps took between five and six weeks to reach an optimal closing rate. Revel's goal was to close more rentals per month with the leads it already had, without increasing investment in acquisition.
The challenge: a sales team growing without a single process
Before Vixiees, each Revel sales rep followed their own criteria to prioritize and follow up on incoming leads. There was no unified view of the pipeline across teams, and follow-ups were done manually and unsystematically. Leads went cold when the call was delayed by a few days or when no one prioritized them in time. Meanwhile, managers spent a large part of their week on administrative tasks instead of helping to close more rentals, and each new sales rep took between five and six weeks to reach an optimal closing rate.
The challenge was not to get more leads. It was to stop losing the ones they already had due to a lack of structure.
What changed with Vixiees in Revel's process
Vixiees was integrated as an operational layer over Revel's sales process, without replacing the sales team or adding unnecessary complexity. In just a few days, all sales reps started working under the same system: smart opportunity tracking with automatic lead prioritization based on their real probability of closing, a single view per lead with the complete history of interactions, objections, and active proposals, and a clear recommendation of the next step for each opportunity. Managers, for their part, now had structured information to review the pipeline and coach their team on closing deals, without needing to listen to call after call.
Before Vixiees, the team had to combine CRM, messages, notes, and tracking sheets to know where each rental stood. With Vixiees, all that information was concentrated into a single view, with the next step always clear for each lead.
Economic impact
The impact of this change is felt where it matters most: in the number of rentals Revel closes each month with the same leads. By eliminating delays in follow-up and giving each sales rep a clear next step, Revel reduced its lead response time by 42% in the first three months and increased its closing opportunities by 55%, without needing to invest more in acquisition. Added to this is the time that each sales rep recovers by stopping manual follow-ups, previously several hours a day, which can now be dedicated to selling. In a rental business, where the margin is played on response speed and consistency of follow-up, that recovered time and that improvement in conversion translate directly into more contracts closed each month, without expanding the team or the marketing budget.
Key success factors
Single view per lead, with a complete history of interactions, objections, and active proposals.
Automatic lead prioritization based on their real probability of closing.
Clear recommendation of the next step for each opportunity, instead of relying on the individual salesperson's criteria.
Managers with structured information to coach closings without reviewing call after call.
Replicable sales process from day one for every new sales rep.
Closing
In a rental business, growth does not depend only on generating more leads. It depends on not losing the ones you already have due to lack of follow-up and structure. With Vixiees, Revel stopped depending on the individual criteria of each salesperson and turned its pipeline into a more predictable and scalable source of closed rentals.
Is your sales team losing rentals due to lack of follow-up?
We can show you how Revel solved it. Book a Strategic Meeting with the Vixiees team and together we will analyze where the gap is in your process.
