Before: high volume, insufficient control
Mundimoto is one of the leading platforms for buying, selling, and renting motorcycles, with a sales team of over 30 people in charge of lead management and hundreds of daily contacts.
Despite working with Salesforce and having a strong lead generation capacity, the growth had created clear operational friction:
❌ Daily manual lead assignment
❌ Constant duplicates (2–3 sales reps calling the same customer)
❌ 30 phones with 30 independent WhatsApp accounts
❌ Leads with no traceability when someone went on vacation or took leave
❌ More than 6 hours per week dedicated to manual supervision
❌ Low conversion for the volume of leads received (below 5% in leasing)
The system relied too heavily on individual sales rep discretion and parallel processes to avoid errors.
“With Salesforce, we felt a lack of control. We didn't know if people were following the process.”
— Pepe Talavera, CEO Mundimoto
The real problem: too much invisible friction
The challenge was not a lack of leads or a lack of team, but the absence of a system that guaranteed consistent execution.
When volume grew:
follow-up got watered down,
errors multiplied,
and control depended on constant supervision.
“It was chaos when someone went on vacation.”
— Pepe Talavera
The shift: guided execution, not dependent on the sales rep
Mundimoto deployed Vixiees as its Sales Operating System: a sales automation and lead distribution layer that replaces fragmented tools and eliminates manual management. The goal was not to “give more information to the sales rep,” but to guide each correct action at every moment.
Deployment
Migration of the entire team without complex training
A single system for calls and WhatsApp
Automatic lead distribution
Total elimination of duplicates
Automatic reassignment in the event of vacations, leaves, or turnovers
Up to 10 mandatory retries per lead
API integration with their own ERP
“Vixiees forces you, Salesforce only suggested.”
— Pepe Talavera
The results: more conversion, less effort
In the first 30 days:
✅ +60% improvement in renting conversion
✅ Total elimination of duplicates
✅ Absolute control over follow-up
✅ A single unified communication channel
✅ Supervision reduced to ~1h per week
✅ Ability to operate with more than 30 sales reps and hundreds of leads daily without losing control
“I believe we sell more because nothing slips through the cracks.”
— Pepe Talavera
The real impact (beyond the numbers)
In addition to the visible results, the biggest change was internal:
Virtually zero mental load for the salesperson
No lead is left “orphaned”
The sales rep only executes the correct next action
The system automatically adapts to daily operations
“Now I dedicate my time to selling, not pressing buttons.”
— Pepe Talavera
What would happen without Vixiees
The team itself is clear: “Tomorrow we wouldn't sell. It would be chaos.”
They would resort back to:
handing out mobile devices and SIMs,
using manual lists,
losing traceability,
and accepting immediate losses in sales
Conclusion
Mundimoto discovered that scaling is not about hiring more people, but about designing the correct execution.
Vixiees turned a highly complex environment into a system that is:
organized,
replicable,
and ready to scale without friction.
