Before: high volume, insufficient control
Mundimoto is one of the leading platforms for motorcycle sales and leasing, with a sales team of more than 30 people and hundreds of leads per day.
Despite working with Salesforce and having strong lead generation capabilities, growth had created clear operational friction:
❌ Manual daily lead assignment
❌ Constant duplicates (2–3 salespeople calling the same customer)
❌ 30 phones with 30 independent WhatsApps
❌ Leads without traceability when someone went on vacation or left the company
❌ More than 6 hours per week dedicated to manual supervision
❌ Low conversion for the volume of leads received (below 5% in leasing)
The system depended too heavily on the individual salesperson’s judgment and on parallel processes to avoid errors.
“With Salesforce we had a feeling of chaos. We didn't know whether people were following the process.”
— Pepe Talavera, CEO Mundimoto
The real problem: too much invisible friction
The challenge was not a lack of leads or staff, but the absence of a system that guaranteed consistent execution.
When volume grew:
follow-up diluted,
errors multiplied,
and control depended on constant supervision.
“It was chaos when someone went on vacation.”
— Pepe Talavera
The change: guided execution, not dependent on the salesperson
Mundimoto implemented Vixiees as its Sales Operating System, replacing layers of tools and eliminating manual management. The goal was not to “give the salesperson more information,” but to guide every correct action at every moment.
Deployment
Migration of the entire team without complex training
A single system for calls and WhatsApp
Automatic lead distribution
Total elimination of duplicates
Automatic reassignment in case of vacations, leaves, or rotations
Up to 10 mandatory follow-up attempts per lead
API integration with their own ERP
“Vixiees forces you; Salesforce only suggested.”
— Pepe Talavera
Results: more conversion, less effort
In the first 30 days:
✅ +60% improvement in leasing conversion
✅ Total elimination of duplicates
✅ Absolute control of follow-up
✅ A single unified communication channel
✅ Supervision reduced to ~1h per week
✅ Ability to operate with more than 30 salespeople and hundreds of daily leads without losing control
“I think we sell more because nothing slips through.”
— Pepe Talavera
The real impact (beyond the numbers)
In addition to the visible results, the biggest change was internal:
Practically zero mental load for the salesperson
No lead is left “orphaned”
The salesperson only executes the next correct action
The system automatically adapts to the day-to-day operation
“Now I focus on selling and not on pressing buttons.”
— Pepe Talavera
What would happen without Vixiees
The team itself is clear about it: “Tomorrow we wouldn't sell. It would be chaos.”
They would go back to:
distributing phones and SIM cards,
using manual lists,
losing traceability,
and absorbing immediate sales losses
Conclusion
Mundimoto discovered that scaling is not about hiring more people, but about designing the right execution.
Vixiees turned a highly complex environment into a system:
organized,
replicable,
and ready to scale without friction.









