CapMédica thought their problem was marketing. It was conversion.

CapMédica thought their problem was marketing. It was conversion.

How CapMédica, the largest hair transplant clinic in the Canary Islands, went from 2 to 4 daily surgeries and eliminated the low season, without needing more leads.

×2 surgeries/day · 62% conversion to visit · ~80% of leads contacted

Data declared by CapMédica. Period: March–October 2025.

Before

Ana García del Río entered the healthcare sector from the hotel industry, which is hyper-digitalized and connected by API. She encountered the opposite: an obsolete system (Offimedic), manual Excels, and the personal WhatsApp accounts of each sales representative.

"My eyes were watering. The CRM I had was crap."

Leads—which in the clinic weren't even called leads—were handled through sheer willpower: whoever had a free slot that day checked social media and called, or didn't. No cadences, no follow-ups, two or three calls at most. On the distribution Excel, duplicates and fights broke out: "Johnny took one from me." Conversion from lead to visit stayed between 37% and 47% depending on the month.

And the internal diagnosis was wrong: they believed they lacked marketing, that no new patients were coming in. The real problem was that they were losing those they already had.

The shift

At two in the morning, unable to sleep, Ana saw a video that said "the CRM is dead." She wrote. At nine, Alex called her. What hooked her was not just the system, but the sales approach: when she mentioned they called each lead two or three times, the response was clear.

"How many times do you call them?" "Two, two or three times." "Terrible. Five minimum."

In a few weeks, they set up the process. They did roleplays, drew the decision tree on Miro—not the process they had, but the one it should be—and set it up in Vixiees: two playbooks (one for appointments and another for sales, up to the day of surgery), up to 9 mandatory contact attempts per lead, and one-to-one distribution, without duplicates. The entire team working from a single screen, with the next step always defined. And a rule that aligned everyone: whoever yielded better results would receive more leads.

"The team organized itself and petty squabbles disappeared."

The results

"With just the first playbook, we had already smashed it. I went from two surgeries a day to four."

There was no need to change marketing or bring in more leads. CapMédica stopped losing the ones they were already paying for, and that was enough to fill the four operating rooms and erase the low season from the calendar.

"Since I have Vixiees, I have no low season."

In one sentence

"I'm a huge fan. I'm going to get a Vixiees tattoo." — Ana García del Río, Manager, CapMédica

How many leads you already paid for are getting lost without follow-up? Book your strategy session at vixiees.com