How Aroma Cafetero quadrupled its conversion rate

×4

Conversion

From a very low rate to quadrupling the close

+18%

Annual growth

As a company, not just as a commercial team

100%

Mapped conversations

Zero invisible deals. Everything in one place.

Managed Advisors

With total visibility from one single place

Aroma Cafetero didn't have a lead problem. It had a visibility problem. How Aroma Cafetero, a Colombian company with +15,000 coffee machines installed, went from asking its advisors for their cell phones to multiplying its conversion rate by 4.

×4 conversion · +18% annual growth · 100% traced conversations Data declared by Aroma Cafetero. Period: 2025.

The Before

Aroma Cafetero had 20 sales advisors, two business lines, and eight years in the market. Yuly Paulin Moná, its Sales Director, knew every advisor by name. What she couldn't know was what was happening in each conversation.

Each advisor managed their own WhatsApp and their own Excel sheet. There was no central system, no traceability. To audit someone's management, the solution was physical:

"To know how an advisor was assisting the client, I had to tell them: 'lend me your cell phone to review your interactions'. I mean, literally, it was like that."

At 2 in the afternoon, an advisor could say they had already managed all their clients. There was no way to verify it. Management depended on each person's criteria, not on a system.

The Change

Yuly found Vixiees through an ad. She scheduled a session and immediately recognized what they needed:

"What it offered precisely solved our pain points."

They didn't redesign the sales process: they used Vixiees to digitalize the one they already had. The adoption curve was short. What changed wasn't how the team sold — it was that for the first time, someone could see how they did it.

The Results

	Before	After
Follow-up	Individual WhatsApp + Excel per advisor	Conversations centralized in Vixiees
Visibility	Zero. Auditing required asking for the cell phone	Total traceability in real time
Management	At each advisor's discretion	Standardized and measurable process
Conversion	Very low rate, no benchmark	×4 in close rate
Growth	Dependent on lead volume	+18% as a company, with fewer leads

"We came from a very low conversion rate. We have already managed to multiply it by 4. Today we need fewer leads to reach the goal. That tells me we are more efficient."

Today, follow-up doesn't depend on the memory or the honesty of each salesperson. It depends on the system. No client is forgotten.

In one sentence

"We no longer have to guess. It's in Vixiees. The guesswork indicator decreased." Yuly Paulin Moná, Sales Director, Aroma Cafetero

Do you know exactly what conversations your team is having today? Book your strategic session at vixiees.com

Description
Aroma Cafetero is a Colombian company specialized in the sale and rental of coffee machines for organizations. With eight years of experience in the market, it has installed more than 15,000 machines and serves companies of various sizes through a consolidated commercial operation. Its activity is supported by a team of 20 sales advisors distributed across two business lines, offering comprehensive solutions for the supply and management of coffee in corporate environments.
Web
Link
Onboarding
Jun 16, 2026
Industry
Professional Services
Country
🇨🇴
Company size
51–200
Contract
Enterprise
Fundraising

Use cases

More teams that have grown with Vixiees

"I went from two surgeries a day to four. My sales have grown by more than 60%".

Ana García del Río

Clinic Manager

"I went from two surgeries a day to four. My sales have grown by more than 60%".

Ana García del Río

Clinic Manager

"I went from two surgeries a day to four. My sales have grown by more than 60%".

Ana García del Río

Clinic Manager

"Vixiees is a wonder. It controls everything, it measures everything."

Francesc Alonso Molià

CEO and Founder

"Vixiees is a wonder. It controls everything, it measures everything."

Francesc Alonso Molià

CEO and Founder

"Vixiees is a wonder. It controls everything, it measures everything."

Francesc Alonso Molià

CEO and Founder

"HubSpot doesn't have that daily task control for the salesperson that Vixiees has. And having used HubSpot myself, I know it."

Marcelo Malluzzo

Chief Commercial Officer

"HubSpot doesn't have that daily task control for the salesperson that Vixiees has. And having used HubSpot myself, I know it."

Marcelo Malluzzo

Chief Commercial Officer

"HubSpot doesn't have that daily task control for the salesperson that Vixiees has. And having used HubSpot myself, I know it."

Marcelo Malluzzo

Chief Commercial Officer

"I now focus on selling and not on pressing buttons. I think we sell more because nothing slips through."

Pepe Talavera

CEO

"I now focus on selling and not on pressing buttons. I think we sell more because nothing slips through."

Pepe Talavera

CEO

"I now focus on selling and not on pressing buttons. I think we sell more because nothing slips through."

Pepe Talavera

CEO

"Without Vixiees, we'd return to the same operational problems as always, with more friction and less control as volume grows, forcing us to hire more sales agents to sustain activity, increasing fixed costs without gaining efficiency"

Javier Bosch

CEO

Javier Bosch

CEO

Javier Bosch

CEO

"The main thing for us was being able to define the sequence and set outreach priorities. In addition, being able to do it through different playbooks was essential."

Valerio

Head of Customer Success

"The main thing for us was being able to define the sequence and set outreach priorities. In addition, being able to do it through different playbooks was essential."

Valerio

Head of Customer Success

"The main thing for us was being able to define the sequence and set outreach priorities. In addition, being able to do it through different playbooks was essential."

Valerio

Head of Customer Success

"There was too much agent autonomy. This is neither good nor bad, but it was not efficient. With Vixiees we turned autonomy into efficiency. Everyone performs equally well, and faster."

Víctor Climent

CEO

"There was too much agent autonomy. This is neither good nor bad, but it was not efficient. With Vixiees we turned autonomy into efficiency. Everyone performs equally well, and faster."

Víctor Climent

CEO

"There was too much agent autonomy. This is neither good nor bad, but it was not efficient. With Vixiees we turned autonomy into efficiency. Everyone performs equally well, and faster."

Víctor Climent

CEO

"Vixiees is for the team a compass that guides us and leads everyone to follow the sales process. As a result, salespeople focus only on their true talent, selling, and not on remembering, planning, contacting, etc."

Ariadna Rovira

Head of Sales

Ariadna Rovira

Head of Sales

Ariadna Rovira

Head of Sales

“It gives you peace of mind. You know the process is respected and that the team works automatically. If Vixiees disappeared tomorrow, sales would plummet.”

Rafa Loza

CEO

“It gives you peace of mind. You know the process is respected and that the team works automatically. If Vixiees disappeared tomorrow, sales would plummet.”

Rafa Loza

CEO

“It gives you peace of mind. You know the process is respected and that the team works automatically. If Vixiees disappeared tomorrow, sales would plummet.”

Rafa Loza

CEO