Aroma Cafetero didn't have a lead problem. It had a visibility problem. How Aroma Cafetero, a Colombian company with +15,000 coffee machines installed, went from asking its advisors for their cell phones to multiplying its conversion by 4.
×4 conversion · +18% annual growth · 100% of conversations tracked Data declared by Aroma Cafetero. Period: 2025.
The Before
Aroma Cafetero had 20 sales advisors, two lines of business, and eight years in the market. Yuly Paulin Moná, its Commercial Director, knew every advisor by name. What she couldn't know was what was happening in every conversation.
Each advisor managed their own WhatsApp and their own Excel. There was no central system, no traceability. To audit someone's management, the solution was physical:
"To know how an advisor was assisting the client, I had to tell them: 'lend me your cell phone to review your interactions'. I mean, literally, it was like that."
At 2 in the afternoon, an advisor could say they had already managed all their clients. There was no way to verify it. Management depended on each person's criteria, not on a system.
The Change
Yuly found Vixiees through an ad. She scheduled a session and immediately recognized what they needed:
"What they offered addressed precisely our pain points."
They didn't redesign the commercial process: they used Vixiees to digitalize the one they already had. The adoption curve was short. What changed was not how the team sold — it was that for the first time, someone could see how they did it.
The Results
Before | After | |
|---|---|---|
Tracking | Individual WhatsApp + Excel per advisor | Centralized conversations in Vixiees |
Visibility | Zero. Auditing required asking for the cell phone | Total traceability in real time |
Management | At each advisor's discretion | Standardized and measurable process |
Conversion | Very low rate, without benchmark | ×4 in closing rate |
Growth | Dependent on lead volume | +18% as a company, with fewer leads |
"We came from a very low conversion rate. We have already managed to multiply it by 4. Today we need fewer leads to reach the number. That tells me we are more efficient."
Today, follow-up doesn't depend on each salesperson's memory or honesty. It depends on the system. No client is forgotten.
In one sentence
"We no longer have to guess. It's in Vixiees. It reduced the guessing indicator." Yuly Paulin Moná, Commercial Director, Aroma Cafetero
Do you know exactly what conversations your team is having today? Book your strategic session at vixiees.com
