20% increase in conversion

Initial Situation

Previous stack: HubSpot + Aircall

Quantifiable problems:

• 0% compliance with follow-up policies

• 5-7 duplicated deals per customer (multiple comparators)

• High-margin products systematically ignored

• Uncontrolled initial response time

Implemented Solution

Critical requirements:

1. Automatic dialing (inbound/outbound)

2. Differentiated policies by lead source

3. Automatic prioritization by economic value

Implementation phases:

• Weeks 1-2: Pilot with 2-3 agents

• Weeks 3-4: Metrics comparison

• Weeks 5-8: Full rollout

Measurable Results

Business KPIs

• +20% overall conversion rate

• 100% conversion in priority products (vs. previous selective approach)

• Elimination of seasonality in productivity

• Higher call volume with same headcount

Operational Efficiency

• From 2 platforms to 1 unified interface

• Elimination of manual retry management

• Full automation of prioritization

Economic Impact

Without Vixiees (CEO projection):

• Return of all operational issues

• Need to hire more agents (+X headcount)

• Loss of conversion in high-margin products

• Negative ROI due to conversion of non-priority leads

With Vixiees:

• Maximization of unit economics per lead

• Focused conversion on profitable products

• Scalability without increasing staff

Key Success Factors

1. Systematic approach to the problem

2. Gradual implementation with early adopters

3. Integration with existing stack (HubSpot)

4. Clear metrics from the start

Executive Conclusion

Vixiees proved to be an investment with immediate return for Cleverea, solving critical operational problems and generating a direct 20% impact on conversion, with a significant improvement in the mix of sold products and efficiency per agent.