How SABWAY created a €200,000 sales channel in 6 months

Careway did not have a product problem. It had a process problem.

How Careway Group, a Spanish mobility scooter and wheelchair company, built a sales channel from scratch that billed nearly €200,000 in six months.

~€200,000 billed · from 1 to 8 accounts · lead-to-sale conversion >3%

Data declared by Careway. Period: 2025.

Before

Careway had been in electric mobility for over 10 years. They were pioneers with electric scooters in Spain in 2015. But regulations and competition began closing that market, and with it, the enthusiasm of its founder, Francesc Alonso Molià.

They had a good product —mobility scooters and power wheelchairs— but they were selling them the same way as scooters: with an e-commerce site that barely converted and a sales team with no control or processes. Call tracking lived in an Excel spreadsheet.

"We had a very lazy sales team, with no control or processes whatsoever."

"We were selling electric wheelchairs the same way we were selling electric scooters."

They saw how much they spent on advertising and how much they billed. What happened in between —why some leads converted and others didn't— was a black box.

The Shift

Francesc saw an ad by Pablo and decided to launch a new line with a different model. He swapped the e-commerce store for a lead capture website —no checkout option, just leaving contact details— and connected the Meta and Google campaigns to Vixiees.

On August 5th, with a single account, he made the first calls. Within a week they were overwhelmed: they set up a call center and trained it. Three decisions consolidated control: a single task at a time for each sales rep —prioritized by the system, with no skipping steps—, qualification stages with checkpoints and scripts, and all communication (calls, WhatsApp, email, and SMS) inside Vixiees.

"The sales rep doesn't have to think about what task to do next. It organizes and prioritizes it for you exactly how you want it."

The Results

"When you find the key and see the formula… you start to scale."

Today, Careway knows exactly in which stage each sale gets stuck and corrects it in weeks, not quarters. The call center channel went from being non-existent to being the growth engine of the entire company.

"I have regained my excitement for the business."

In a Single Sentence

"Vixiees is wonderful. It controls everything, it measures everything." — Francesc Alonso Molià, CEO and Founder, Careway Group

Do you know at which stage of the funnel your sales are getting stuck? Book your strategy session at vixiees.com