Introduction
SABWAY is a Spanish family business, part of Grupo Careway, with more than 10 years in electric mobility: it was a pioneer in electric scooters in Spain in 2015. When regulations and competition closed that market, its founder, Francesc Alonso Molià, shifted the business towards personal mobility vehicles, although for a time they continued to sell them with the same logic as scooters: an e-commerce that barely converted and a sales team without processes or control, with call tracking done in an Excel spreadsheet.
The real problem: selling wheelchairs as if they were scooters
They saw how much they spent on advertising and how much they billed. What happened in between, why some leads converted and others did not, was a black box.
We had a very lazy sales team, without any kind of control or processes.
We were selling electric wheelchairs the same way we sold scooters.
How SABWAY set up a call center from scratch on Vixiees
Francesc changed the e-commerce for a lead generation website, with no purchase option, only to leave contact details, and connected the Meta and Google campaigns to Vixiees. On August 5, with a single account, he made the first calls. Within a week they were overwhelmed: they set up a call center and trained it. Three decisions concentrated control: a single task at a time for each salesperson, prioritized by the system without skipping steps; qualification stages with checkpoints and defined scripts; and all communication—calls, WhatsApp, email, and SMS—within Vixiees.
The salesperson doesn't have to think about what task they are going to do now. It organizes and prioritizes it exactly as you want.
From 0 to €200,000 in six months: the results
Indicator | Before | After |
|---|---|---|
Main channel | E-commerce that did not convert | Call center structured on Vixiees |
Accounts in Vixiees | 1 | 8 in 6 months |
Sales process | Excel and each salesperson's criteria | One task at a time, stages with checkpoints |
Communication | Scattered, out of control | 100% within Vixiees |
Channel revenue | €0 | ~€200,000 |
Economic impact
SABWAY's call center channel went from billing €0 to nearly €200,000 in six months, with a conversion rate in VRM of over 3%, an average ticket of approximately €1,400, and a 50% margin. That pace is sustained with a team that grew from 1 to 8 accounts within Vixiees, without that growth meaning losing control over what each salesperson was doing: calls, WhatsApp, emails, and SMS were 100% centralized within the platform, so every euro billed has a task, a stage, and an auditable checkpoint behind it. For a company that until then only knew how much it spent on advertising and how much it billed, without knowing what happened in between, that level of traceability is what turns a new channel into a scalable channel.
Key factors of success
Only one task at a time per salesperson, automatically prioritized by the system.
Qualification stages with checkpoints and defined scripts.
All communication centralized within Vixiees: calls, WhatsApp, email, and SMS.
Total visibility of the funnel: they identify at which stage each sale gets stuck and correct it in weeks, not quarters.
A channel built from scratch, without dragging the structure of the previous business.
Closing
Careway did not have a product problem. It had a process problem. When SABWAY stopped selling electric wheelchairs as if they were scooters and set up a sales process with stages, checkpoints, and a single task at a time per salesperson, a channel that billed €0 went on to bill nearly €200,000 in six months.
In one sentence
Vixiees is a wonder. It controls everything, it measures everything.
Do you know at what stage of the funnel your sales get stuck?
Book your Strategic Meeting with the Vixiees team and let's find out together.
