SABWAY didn't have a product problem. It had a process problem.
How SABWAY, a Grupo Careway company, a Spanish manufacturer of reduced mobility vehicles, built a sales channel from scratch that generated nearly €200,000 in six months.
~€200,000 in revenue · from 1 to 8 accounts · conversion rate >3%
Data declared by Careway. Period: 2025.
Before
SABWAY had been in electric mobility for over 10 years. They were pioneers with electric scooters in Spain in 2015. But regulations and competition began closing that market, and with it, the hope of its founder, Francesc Alonso Molià.
They had a good product —reduced mobility vehicles— but they were selling it the same way as scooters: with an e-commerce platform that barley converted and a sales team with no control or processes. Call tracking lived in an Excel sheet.
"We had a very lazy sales team, completely lacking control and processes."
"We were selling electric wheelchairs the same way we sold scooters."
They could see how much they spent on advertising and how much they billed. What happened in between —why some leads converted and others didn't— was a black box.
The change
Francesc saw an ad for Pablo and decided to start a new line with a different model. He swapped the e-commerce store for a lead capture website —with no option to buy, only to leave contact details— and connected the Meta and Google campaigns to Vixiees.
On August 5th, with a single account, he made the first calls. Within a week, they were overwhelmed: they set up a call center and trained it. Three decisions centralized control: a single task at a time for each salesperson —prioritized by the system, with no skipping steps—, qualification stages with checkpoints and scripts, and all communication (calls, WhatsApp, email, and SMS) contained within Vixiees.
"The salesperson doesn't have to think about what task they are going to do next. It organizes and prioritizes it exactly how you want."
The results
Before | After | |
|---|---|---|
Main channel | E-commerce that didn't convert | Structured call center built on Vixiees |
Accounts on Vixiees | 1 | 8 in 6 months |
Sales process | Excel and each salesperson's own criteria | One task at a time, stages with checkpoints |
Communication | Scattered, out of control | 100% inside Vixiees |
Funnel visibility | Didn't know what was failing in between | They detect the bottleneck and correct it in weeks |
Channel revenue | €0 | ~€200,000 |
"When you find the right key and see the formula… you start to scale."
Today, SABWAY knows exactly at which stage each sale gets stuck and corrects it in weeks, not quarters. The call center channel went from non-existent to being the growth engine of the entire company.
"I have regained my excitement for the business."
In a single phrase
"Vixiees is wonderful. It controls everything, it measures everything." — Francesc Alonso Molià, CEO & Founder, Grupo Careway
Do you know at which stage of the funnel your sales are getting stuck? Book your strategy session at vixiees.com
