How Ucademy doubled its revenue per sales representative

Ucademy did not need another CRM. It needed its process to be followed.

How Ucademy, an online training edtech, doubled productivity and revenue per sales rep while scaling its team to nearly 90 people, without touching its CRM.

×2 leads per sales rep · ×2 revenue per sales rep · ×4 annual growth

Data reported by Ucademy. Period: 2025-2026.

The Before

Ucademy had always been an operational and data-driven company: "statistics are what rule." They had gone through Excel, ClickUp, and HubSpot, and were happy with their CRM. But selling high-volume B2C —and scaling from 5 to 20 sales reps, and from 30 to 80— they wanted more control over execution: ensuring that every rep followed the right patterns, at the right time, across hundreds of leads.

In fact, they had even considered building an in-house system to achieve this: strategically and technically it made sense. Upon evaluating Vixiees, they realized it already solved exactly what they wanted to develop, and opted to adopt it instead of building it from scratch.

The Change

Vixiees did not change the process they already had: it guaranteed it was executed on time. And it did so without replacing anything —it connected on top of HubSpot as an execution layer—: automatic prioritization of the next task, mandatory tasks, and a lead pool that goes to the first available rep.

Each vertical started from a "master playbook" and adapted it to their liking, with the freedom to move stages or lead distribution within common framework agreements. The philosophy fit: the sales rep only does manually what adds value —talking to the customer—; the rest is automated.

"Vixiees is a layer that goes on top of the CRM. I didn't have to get rid of HubSpot or change systems, just connect it."

The Results

"The sales rep is more at ease: they know how to do their job well. And we are already doubling the revenue per sales rep."

Productivity doubled in one year: from about 300 leads per sales rep to nearly 600. And the piece that made it possible is the simplest and most important: the next task.

The sales rep does not decide what to do or in what order. The system delivers the next action to them, prioritized and mandatory: they cannot skip it or leave a lead half-done. This puts rails on the sales team —no one goes off-process— and removes the burden of decision-making from the salesperson, so they can spend their time on the only thing that truly adds value: speaking with the customer. With dozens of reps handling hundreds of leads, those rails are the difference between a process that gets executed and one that only exists on paper.

In one sentence

"If you take away the mandatory nature of the task, I would go my own way, but not with Vixiees. It is the most relevant feature." — Pablo Prieto, Co-founder, Ucademy

Is your sales process actually being followed, or does it depend on each salesperson? Book your strategic session at vixiees.com