CTI, known as Calcula Tu Indemnización, is a Spanish digital law firm that helps people who have suffered traffic accidents calculate and claim their compensation, providing legal advice and managing the process directly from their own platform. It handles over 7,000 cases per year. Its proprietary CRM had evolved over time, but the growth in the volume of leads generated friction: manual and scattered processes, too much autonomy for managers, and little traceability of active and lost leads. In 2025, CTI implemented Vixiees as its Sales Operating System to centralize the entire hiring phase.
Before: too much autonomy, little consistency
CTI is a leading digital law firm that manages more than 7,000 cases a year.
Its proprietary CRM had evolved over time, but growth and lead volume generated friction:
❌ Manual and scattered processes
❌ Too much autonomy for agents → inconsistent decisions
❌ Lack of real traceability on active and lost leads
❌ Slow onboarding of new advisors due to the use of multiple systems.
There was too much agent autonomy. This is neither good nor bad, but it was not efficient.
— Víctor Climent, CEO of CTI
The change: execution by design, not intuition
CTI implemented Vixiees as its Sales Operating System, replacing layers of tools and centralizing the entire hiring phase.
Deployment:
Complete migration of the team (10 agents) in a single week
Immediate adaptation thanks to guided flows (the agent only has to press a button for the next task).
Direct integration with their legal CRM and signature systems
With Vixiees, we turn autonomy into efficiency.
Everyone executes equally well, and faster.
— Víctor Climent, CEO of CTI
The results: more control, less effort
✅ +4 point improvement in conversion rate (data reported by CTI)
✅ Stability of the conversion ratio, even when lead generation decreases
✅ Total visibility over workloads and daily performance
✅ Faster onboarding: training focused on product, not tools
✅ Cost reduction: the same volume is managed with 6 agents instead of 10
✅ Reactivation of old leads through automated playbooks
✅ Unification of providers: CRM, calls, ERP, WhatsApp, SMS, and contract signing in a single system.
Before, if leads went down, conversion dropped. Now the ratio remains high and stable.
— Víctor Climent, CEO of CTI
CTI discovered that scaling does not depend on hiring more people. It depends on systematizing execution.
The best agents stand out even more within a guided process, and new hires reach peak performance faster.
We have saved ourselves two years of proprietary development. Vixiees allows us to dedicate resources to what really adds value.
— Víctor Climent, CEO of CTI
Economic impact
Before Vixiees, CTI needed 10 agents to sustain a volume of more than 7,000 cases per year, with manual processes and inconsistent decisions among agents. By centralizing execution in Vixiees, the company reduced its sales team by 40% (from 10 to 6 agents) without losing conversion, which represents a direct savings on payroll for the same volume of work. Added to this is a savings of 12 training hours per agent, thanks to a guided process that no longer depends on learning several different tools, and the reactivation of over 500 old leads through automated playbooks: cases that were previously considered lost and are now generating revenue again.
Key success factors
Complete migration of the team (10 agents) in a single week, without operational downtime.
Guided flows: the agent only has to press the button for the next task.
Direct integration with the existing legal CRM and signature systems.
Automated playbooks to reactivate old leads instead of discarding them.
Does your sales team also operate with too much autonomy and inconsistent decisions among agents? This is how CTI reduced its team by 40% without losing conversion. Book a Strategic Meeting with the Vixiees team and let's analyze together where the gap in your process is.
