Rentiner didn't have a lead problem. It had a visibility problem.
How Rentiner, the leading car leasing comparison site in Spain, went from not knowing if its leads were being handled to calling 57% in less than 15 minutes, with a 100% remote team split between Spain and Argentina.
57% of leads called in <15 min · 80% in <1 hour · >30% deals created per 100 customers served
Data declared by Rentiner. Period: 2026.
The Before
Rentiner's business works like a fishing boat: every day they have to go out and capture leads, both from organic traffic and marketing campaigns, qualify them, and call them quickly. The entire sales team works remotely, and a large portion is based in Argentina.
Oscar Martí, CEO and co-founder, had it clear even before founding Rentiner: remote work was going to be key. But working remotely requires systems that tell you if the team is on track. And the one they had didn't do that.
Rentiner managed its leads in HubSpot, a CRM designed for B2B and high ticket sizes, where response speed matters less. There was no process to ensure each task was addressed, nor any way to measure contact rates without exporting data to Excel. And they couldn't make calls from Argentina using HubSpot.
The result: during working hours, only 9% of leads were called in less than 15 minutes. And the follow-up was a black box.
"We had encountered agents who would start their day, look at their screen, take all of today's tasks, and reschedule them for tomorrow. So it looked like all of them were perfectly handled, but the reality was that they were just kicked down the road, and there was no way of knowing which ones were justified and which ones weren't." — Oscar Martí, CEO and co-founder, Rentiner
The Change
Rentiner chose Vixiees as the telephony and omnichannel system between HubSpot and its sales team. The first thing it solved was the basics: making calls from anywhere in the world and measuring what happens on every call.
On that foundation, they set up:
Management-defined priorities. Management and the sales manager decide which tasks are handled first, and that is what gets executed.
Automated deals and tasks. Each customer served creates a deal and triggers a series of templated tasks that guide the sale.
Objective closing rules. A lead is only marked as closed-lost after five unsuccessful call attempts.
Automatic lead distribution (round robin). With a 15-minute SLA during business hours, Vixiees assigns each lead to the next available free agent.
Call backs at the exact right moment. In digital onboarding operations, the task to call back triggers after 15 minutes, right when the bank has evaluated the application.
After-call work data. A dashboard shows how much time is spent after each call, in order to shorten it.
"Now with Vixiees we have truly achieved that the decisions management makes regarding task priorities are actually the ones being executed, with only a few minor frictions." — Oscar Martí, CEO and co-founder, Rentiner
The Results
Before Vixiees | With Vixiees | |
|---|---|---|
Leads called in <15 min (working hours) | 9% | 57% |
Leads called in <1 hour | Hours of delay | 80% |
Deals created per 100 customers served | 20% | More than 30% |
Share of digital onboarding in sales | Less than 10% | More than 30% |
Closing of uncontacted leads | Depended on the agent marking it manually | Automatic after 5 attempts |
Calls from Argentina | Not possible | Remote team fully operational |
"After working with Vixiees for two years, for us, industrializing sales means having a controlled, measurable, and actionable process that aligns with the company's processes exactly as you designed them and allows you to verify that those processes are being followed." — Oscar Martí, CEO and co-founder, Rentiner
In a single sentence
"If Vixiees disappeared tomorrow, Rentiner would suffer. We wouldn't have the contact speed we have achieved." — Oscar Martí, CEO and co-founder, Rentiner
Do you know how many of your leads are called in less than 15 minutes? And is your remote team following the process you designed?
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