Nomade Nation didn't have a lead problem. It had a priority problem.
How Nomade Nation, a Spanish manufacturer of premium camper vans priced around €80,000, went from relying on the criteria of each salesperson to an organized, measurable process with no leads forgotten.
2,200–2,500 tasks per month per salesperson · 200–250 calls per day · ~70% contactability
Data declared by Nomade Nation. Period: 2026.
Before
From marketing, Nomade Nation generated a high volume of leads: Meta Ads, the website, trade shows, and the occasional viral Instagram video. The problem came later. Every lead entered HubSpot, kicked off an email sequence, and from there, a single salesperson handled the entire journey: finding the lead with real interest, calling them, providing information, closing the sale, and doing the follow-up.
With one or two people in sales, it worked. With more volume, it stopped working. Each salesperson decided on their day using their own criteria. Some leads went cold along the way, and the sales manager could only judge their team by the monthly sales. In addition, it is not an easy product: an €80,000 camper van has many technical and pricing variables, and models are updated almost every month.
"Each salesperson had to decide every day what was a priority based on their own criteria: do I follow up, do I send a visit reminder, do I call the uncontacted leads? Everything depended on individual criteria, and while that works with low volume, it stops scaling and the dependence on that salesperson is absolute."
The change
They came to Vixiees through a recommendation from Julio Ribes, one of their investors, who was already using the platform. They didn't need to change their CRM: HubSpot remains their database. What they were missing was the operational layer on top, the one that organizes the work and gives the whole team the same criteria.
With Vixiees, they set up three things:
Two complementary teams. Filtering detects who has real interest and provides them with all the information. Closing takes care of hot leads: follow-ups, in-person visits, and closing.
Priorities by channel. Marketing and sales defined the order together. First comes whoever requests a call on the website; then, the rest of the channels according to their investment and quality. The salesperson simply clicks "next task."
Messages controlled by marketing. WhatsApp and email templates, along with the product sheet for each model, updated by marketing so the sales team doesn't have to carry that burden.
"I think management is easy because you don't depend on 'I have a mobile phone over here, I have this over there.' It's a next task button and you have all the materials."
The results
Today, each filtering salesperson handles between 2,200 and 2,500 tasks per month, and the team manages between 200 and 250 calls per day, with a contactability rate close to 70% for digital leads. Nomade has gone from working blindly to knowing how many leads are contacted, how many go uncontacted, and how many move to closing.
That visibility has also improved the conversation between sales and marketing. If filtering detects that many leads are asking about rentals, marketing knows they need to adjust acquisition. If they ask for a new message, the template is created.
Before | After | |
|---|---|---|
Prioritization | Each salesperson decided their order of the day | The platform sets the next task based on channel and priority |
Roles | One person handled the entire journey | Specialized filtering and closing teams |
Visibility | Judged only by monthly sales | Dashboard by stage: tasks, calls, times, and moves to closing |
Messages | Each salesperson wrote from scratch | Templates and materials maintained by marketing |
Contactability | Not measured | 70% in digital leads |
Sales | 2-4 per month | 12-14 per month, with peaks of 20 [confirm publication] |
"Vixiees is not the cause of all that growth, but it is indeed the layer that has allowed the sales team to absorb and convert that volume without breaking. It is what made growing in sales not turn into operational chaos."
In one sentence
"For me, industrializing means being able to grow while being consistent and measurable without losing the personal touch that a premium brand like ours requires."
— Marina Sanz, CMO, Nomade Nation
Is your sales team still deciding every day where to start? Book your strategy session at vixiees.com
