Kuvu didn't have a lead problem. It had people holding up the process.
How Kuvu, the intergenerational cohabitation platform, turned a process that relied on the team's memory into a measurable playbook and reduced operational time per tenant by 81%.
−81% operational time per tenant · −42% per homeowner · 36% conversion to contract
Data reported by Kuvu. Period: 2025–2026.
Before
Kuvu receives leads from two very different profiles—seniors with a spare room and young people looking for housing—through Meta Ads, SEO, Idealista, and programs with institutions.
Before Vixiees, these leads were managed across HubSpot, spreadsheets, and manual WhatsApp messages. Several days could pass between someone filling out the form and receiving a call, and during peak periods everything depended on who was working that day and what they remembered.
“We didn't have a measurable, repeatable, and optimizable process; we had people holding up the process.”
The Change
Kuvu was already using HubSpot, but the process still lacked the structure needed to scale. What was needed was for every lead to follow the same path, on the same timeline, and for no one to fall through the cracks.
With Vixiees, they built an automated sales playbook for each customer profile that covers every stage: first contact, interview, full onboarding, matching between the two people, introductory meeting, and contract signing. The team no longer decides what to do with each lead: they follow the playbook and focus their energy on the conversation.
Automation handles the repetitive tasks (reminders, follow-ups, messages at just the right time), freeing up people's time for what cannot be automated.
“What can't be automated is listening to a 78-year-old woman or a young person who has just arrived in the city.”
The Results
Today, Kuvu manages more leads with far less time per lead: 81% less operational time for tenants and 42% less for homeowners. Time to first contact is monitored and aligned with each person's expectations, and they have been able to bring on more junior sales reps with highly optimized results. From full onboarding to contract, they convert around 36%.
Before | With Vixiees | |
|---|---|---|
Lead management | HubSpot, spreadsheets, and manual WhatsApp | An automated playbook for each customer profile |
First contact | Could take several days | Controlled and aligned with expectations |
Operational time per tenant | Manual management | −81% |
Operational time per homeowner | Manual management | −42% |
What to do with each lead | Decided by each individual | Determined by the playbook |
Leadership | Asking “how is this going?” | Seeing where the flow gets stuck and optimizing it |
“If Vixiees disappeared tomorrow, we would go back to relying on the team's memory and goodwill, and we would lose leads that today don't slip through our fingers.”
In One Sentence
“For me, industrializing sales means that the outcome doesn't depend on who handles the lead or what kind of day they're having, but on a measurable process that we can improve stage by stage.”
— Eduardo Fierro, CEO, Kuvu
Does your sales process rely on your team's memory? Book your strategy session at vixiees.com
